Ageing and life-course


woman from zimbabwe smiling
Kate Holt / HelpAge International

Ageism is the stereotyping, prejudice, and discrimination against people on the basis of their age. Ageism is widespread and an insidious practice which has harmful effects on the health of older adults. For older people, ageism is an everyday challenge. Overlooked for employment, restricted from social services and stereotyped in the media, ageism marginalises and excludes older people in their communities.

Ageism is everywhere, yet it is the most socially “normalized” of any prejudice, and is not widely countered – like racism or sexism. These attitudes lead to the marginalisation of older people within our communities and have negative impacts on their health and well-being.

fact buffet

Older persons

2 billionpeople will be over 60 years old by 2050.

Read the ageing fact sheet


80%of people over 60 will live in low- and middle-income countries by 2050.

Read the World report on ageing and health 2015

Life expectancy

7.5 yearsincrease in life expectancy when one thinks positively about ageing.

Read about combatting ageism