Bulletin of the World Health Organization

Lessons from New Zealand’s introduction of pictorial health warnings on tobacco packaging

Janet Hoek, Nick Wilson, Matthew Allen, Richard Edwards, George Thomson & Judy Li

Volume 88, Number 11, November 2010, 861-866

Table 2. Timeline of events relevant to New Zealand’s introduction of pictorial health warnings for tobacco products

Date Activity
21 May 2003 FCTC unanimously adopted by the World Health Organization’s 192 Member States.
23 February 2004 New Zealand Ministry of Health commences consultation over pictorial health warnings.
27 February 2004 New Zealand ratifies the FCTC.
July 2004 Ministry of Health issues Review of the Smoke-free Environments Regulations 1999 – consultation document.
31 January 2005 Ministry of Health issues a report Summary of Submissions on the Review of the Smoke-free Environments Regulations 1999.
May 2006 Ministry of Health issues a report Review of the Smoke-free Environments Regulations 1999: Health Warnings on Tobacco Products – consultation document (2006).
31 July 2006 Ministry of Health issues Smoke-free Environments Regulations Review: Health Warnings on Tobacco Packaging. Final report.
30 October 2006 The Government approves drafting of regulations requiring pictorial health warnings on tobacco products sold in New Zealand.
26 February 2007 New labelling regulations receive assent.
28 February 2008 All tobacco products manufactured for sale in New Zealand must feature pictorial health warnings.
June 2008 A mass media campaign that is thematically linked to one of the new pictorial health warnings commences.
28 August 2008 All tobacco products sold in New Zealand must feature pictorial health warnings according to the law.
27 February 2009 First warning rotation commences with a four-month phase-in.
April 2009 A mass media campaign that is thematically linked to one of the new set of pictorial health warnings commences.

FCTC, Framework Convention on Tobacco Control.

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