WHO global health days

Raising tax on tobacco: what you need to know

World Health Organization

Publication details

Number of pages: 16
Publication date: May 2014
Languages: English
WHO reference number: HO/NMH/PND/14.2



Raising taxes on tobacco is the most effective policy to reduce tobacco use. It is also the most cost-effective. This short brochure gives examples of how countries including France, the Philippines and Turkey have successfully introduced strong tobacco tax policies. It also breaks down the myths spread by the tobacco industry about the impact of tobacco tax increases. Lastly, it lists what WHO recommends for further progress towards more widespread strong tobacco tax policies.

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