WHO global health days

Posters: Get ready for plain packaging

World No Tobacco Day - 31 May 2016

WHO designed these posters for use around the world during this year's World No Tobacco Day on 31 May. For this year's campaign, WHO and the Secretariat of the WHO Framework Convention on Tobacco Control are calling countries to get ready for plain (standardized) packaging of tobacco products.

The posters are based on image from the © Commonwealth of Australia.

World No Tobacco Day 2016 poster

Plain packaging is an important demand reduction measure that reduces the attractiveness of tobacco products, restricts use of tobacco packaging as a form of tobacco advertising and promotion, limits misleading packaging and labelling, and increases the effectiveness of health warnings.


World No Tobacco Day 2016 poster

Plain packaging of tobacco products refers to measures that restrict or prohibit the use of logos, colours, brand images or promotional information on packaging other than brand names and product names displayed in a standard colour and font style.


World No Tobacco Day 2016 poster

Plain packaging builds upon other measures as part of a comprehensive multisectoral approach to tobacco control. Policy-makers, civil society and the public can take action to ensure that their governments consider adoption of plain packaging.

Countdown to World No Tobacco Day, 31 May 2016