WHO campaigns

2015 World Blood Donor Day campaign

The theme of this year’s campaign is "Thank you for saving my life".

It focuses on thanking blood donors who save lives every day through their blood donations and strongly encourages more people all over the world to donate blood voluntarily and regularly with the slogan “Give freely, give often. Blood donation matters.”

The campaign aims to highlight stories from people whose lives have been saved through blood donation, as a way of motivating regular blood donors to continue giving blood and people in good health who have never given blood, particularly young people, to begin doing so.

Activities may include commemorative events, meetings, publication / dissemination of relevant stories on media outlets, scientific conferences, publication of articles on national, regional and international scientific journals, and other activities that would help in promoting the theme of this year’s World Blood Donor Day (WBDD).

The objectives of this year’s campaign are to:

  • thank blood donors for their life-saving donations;
  • promote regular voluntary unpaid blood donation;
  • create wider public awareness of the need for regular donation because of the short shelf-life of blood components and to encourage existing and potential donors to donate blood at regular intervals
  • focus attention on donor health and the quality of donor care as critical factors in building donor commitment and a willingness to donate regularly; and
  • persuade ministries of health to show their appreciation of regular voluntary unpaid donors and provide adequate resources to provide quality donor care.

Host for World Blood Donor Day events - China

The host country for World Blood Donor Day 2015 is China through its blood center in Shanghai, Shanghai Blood Centre (SBC), also the WHO Collaborating Center for Blood Transfusion Services.

Background information

Every year, on 14 June, countries around the world celebrate World Blood Donor Day. The event serves to thank voluntary unpaid blood donors for their life-saving gifts of blood and to raise awareness of the need for regular blood donations to ensure quality, safety and availability of blood and blood products for patients in need.

Transfusion of blood and blood products helps save millions of lives every year. It can help patients suffering from life-threatening conditions live longer and with higher quality of life, and supports complex medical and surgical procedures. It also has an essential, life-saving role in maternal and child care and during man-made and natural disasters.

However, in many countries, demand exceeds supply, and blood services face the challenge of making sufficient blood available, while also ensuring its quality and safety. An adequate supply can only be assured through regular donations by voluntary unpaid blood donors. WHO’s goal is for all countries to obtain all their blood supplies from voluntary unpaid donors by 2020.

Today, in just 62 countries, national blood supplies are based on close to 100% voluntary unpaid blood donations, with 40 countries still dependent on family donors and even paid donors.

Related links

Share

Countdown to World Blood Donor Day, 14 June 2015