Countering the global epidemic of tobacco, advancing the WHO Framework Convention on Tobacco Control (WHO FCTC)
WHO's Tobacco Free Initiative focuses on helping countries, particularly those with low or middle incomes, to develop, implement and enforce the most effective tobacco control policies and programmes. To assist in country-level implementation of the WHO FCTC, WHO has introduced the MPOWER package of technical measures and resources, each of which reflects one or more of the demand reduction provisions of the WHO FCTC. MPOWER has been developed to help countries build their capacity to implement these provisions. The successful implementation of these measures will ultimately play a key role in reducing the cancer burden in these countries.
The components of the MPOWER package are as follows: