The extent, nature and effects of food promotion to children: a review of the evidence
Technical Paper prepared for the World Health Organization
This document describes a review of the extent and nature of food promotion to children and its effects on their food knowledge, preferences and behaviour. The review was undertaken by the Institute for Social Marketing at Stirling, and the Open University, United Kingdom of Great Britain and Northern Ireland, and it served as a background paper for the WHO Forum and Technical Meeting on “Marketing food and non-alcoholic beverages to children” held in Oslo (2–4 May 2006). The conclusions and recommendations outlined in this background paper, reflect the work of the its authors and have not been endorsed by WHO.