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UPDATED: Mon Feb 18 16:59:04 2002

Dr Gro Harlem Brundtland        
Director-General
World Health Organization

San Antonio, Texas
 26 June 2001

   

Meeting with Rotary Campaign Chairs and National Advocacy Advisors

Dear friends,

At the Polio Partners Summit at the United Nations in New York in September of last year, we identified three main challenges for the Polio Eradication Initiative:

  • To ensure that all children can access polio immunization, especially those in conflict-affected countries;
  • To sustain political commitment to tackle a disease that is disappearing; and

  • To fill the funding gap for completing the polio eradication - currently US$ 400 million.

The funding gap is the single biggest challenge facing this Initiative.

The continued and extraordinary support of Rotary International will be key to overcoming this challenge. Many thanks to Dr Bob Scott and his team of National Advocacy Advisors for their work in advocating for resources from the public sector. In the past several months, Rotarians have encouraged the Governments of the United States, Japan, Canada, Ireland and Australia to pledge new support. I understand that Norway, too, is now about to make a contribution.

And Rotary’s more recent foray into private sector fundraising is setting the stage for new donors to join this historic Initiative. A new campaign, especially one as innovative and ambitious as this one, takes time to get up and running. WHO is confident that the under the leadership of Mr Herb Pigman, your fundraising targets will be met.

Fundraising from the private sector is not easy work. Companies and private foundations are besieged with requests for their hard-earned money, and most of them are worthy. For most corporate leaders, polio is far away from their everyday experience.

But over the past two years we have seen an important shift in the way business is looking at global health issues. I believe it is an effect of the widening scope of globalization.

Globalization is about much more than trade. It is about communicating with an infinite variety of new people, of relating to them - and therefore also getting involved in their lives and their problems.

Health is central among these problems. The separation between domestic and international health problems is losing its usefulness as people and goods travel across continents. This is an accelerating trend, and is not likely to be reversed.

What is emerging today is a notion of "human security". The levels of ill-health in countries constituting a majority of the world’s population pose a direct threat to their own national economic and political viability, and therefore to the global economic and political interests of all other countries. Territorial dispute is no longer the prime source of conflict. It is increasingly rooted in general misery, aftermath of humanitarian crises, shortage of food and water and the spreading of poverty and ill-health.

The private sector, as well as many governments are waking up to this reality. The company which sets up a production plant in Indonesia or Peru may do so based on an evaluation of economic opportunities, but it will soon find itself having to relate to the political, social and economic reality of the country it has chosen to invest in. Ask Daimler-Chrysler, which estimates that as much as 20% of its work force in South Africa may be infected by HIV.

Mining companies have come together to devise community health programmes in countries where they work. Oil companies have become important players in preventing malaria. Private Foundations, such as those founded by Gates, Turner, Rockefeller and Soros have contributed more than a billion dollars to health issues. The diamond trader de Beers, have of course contributed to polio eradication in Angola. Just last week, Coca Cola offered to use its distribution network to spread condoms and information about HIV/AIDS. The week before, the world's fifth largest bank, Credit Suisse, pledged US$ 1 million to the proposed Global AIDS and Health Fund.

In short, global health issues are becoming much more central in the thinking of major companies. Not out of charity but from coolheaded enlightened self interest. Polio is central to this line of thinking. Eradicating polio makes economic sense for local communities, countries and the global community.

But eradicating polio also eliminates one of the most potent and vivid causes of human suffering. Eradicating polio is worthy of support because it is succeeding - it is a tangible sign of real benefits reaching people in great need.

I am here this afternoon to thank each of you for your inspired work in mobilizing the resources we need to get the job done and to assure you of my personal commitment, and the commitment of my Organization, to support you in this task.

Last year, before the official launch of the private sector campaign, I had the opportunity to participate in a fundraising breakfast organized by Rotary in New Delhi. And I am hoping to be able to take part in the briefing that is being scheduled in Chicago in September.

My Special Adviser on polio eradication, Dr Daniel Tarantola in March joined Campaign Chair André Lannoy at two private sector briefings he organized: one in Paris and one in Monaco.

These small contributions pale in comparison to the work you have each pledged to carry out. I thank you for your efforts. I encourage you to continue your good work, and to call on polio staff at WHO to support you. Finally, I encourage you to look forward, to the legacy that you are poised to provide, the legacy of a world without polio.

Thank you.

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