Commission on Ending Childhood Obesity

Ad hoc Working Group Members

Professor Gerard Hastings

Director, Institute for Social Marketing and Centre for Tobacco Control Research, University of Stirling and the Open University, Stirling, United Kingdom

Professor Hastings, OBE, holds professorial appointments at three institutions: Stirling University; the Open University and l’École des Hautes Etudes en Santé Publique. He worked in market research before beginning his academic career, and is particularly interested in the impact that marketing has on society. He is the founding Director of the Institute for Social Marketing which he ran until 2013 and has published in both business (e.g. the International Journal of Advertising, the European Journal of Marketing and Marketing Theory), and medical journals (e.g. the British Medical Journal, Appetite and European Journal of Public Health). He also teaches and lectures internationally and his latest textbook "Social Marketing: From Tunes to Symphonies" was published by Routledge in 2013.

Professor Hastings acted as a Special Advisor to the House of Commons Health Select Committee during its separate enquiries into the tobacco (2000), food (2004), pharmaceuticals (2005), and alcohol (2010); he has also been a Temporary Advisor to WHO on both communicable and noncommunicable disease and regularly advises the Scottish and UK Governments on public health and social marketing.

He has been a Cancer Research UK grant holder for over two decades and is a principal investigator with the International Tobacco Control Study, the UK Centre for Tobacco Control and Alcohol Studies and the Medical Research-funded alcohol policy interventions in Scotland and England (APISE) study; he is also a member of the Public Health Research Consortium. He headed the team that did the world’s first systematic review on the impact of food advertising on childhood obesity (updated twice for WHO).

In 2009, Professor Hastings was awarded the OBE for services to health care. In 2013, the University of Stirling won the Queen’s Anniversary Prize for Higher and Further Education for the ground-breaking social marketing research conducted by the Institute for Social Marketing.