India - New regulations on depictions of tobacco products in films and on TV
NOVEMBER 2011 - Since 14 November 2011, the depiction of tobacco products in films and on television has been subject to new regulations. Anti-tobacco health spots or messages must now be shown during all films or programmes that depict tobacco products or their use. In addition, during any such depiction, anti-tobacco health warnings must be shown at the bottom of the screen. New films and programmes (certified after 14 November) need a strong editorial justification for displaying tobacco products, shall be shown at times when they are likely to have the lowest number of viewers under 18 and shall have a disclaimer by the actor(s) concerned regarding the ill effects of tobacco products.
The regulations also stipulate that tobacco product brands must not be shown and other forms of tobacco product placement are prohibited (in old films, such scenes shall be masked or blurred). Promotional material must not depict tobacco products or their use.