Ireland becomes the second country in the world to introduce plain packaging

The Convention Secretariat would like to congratulate Ireland on passing standardized packaging legislation through the Parliament. Ireland became the second country in the world and the first in Europe to pass such legislation.

Standardized packaging will have corporate labels and branding removed, while the colour and font of the brand name will be standardized and graphic picture warnings will double in size.

“Standardized packaging will strip away the illusions created by shiny,
colourful cigarette packets and replace them with shocking images showing
the real consequences of smoking”, said Dr James Reilly, Minister 
for Children and Youth Affairs.

The Minister added that “5200 people die from smoking-related deaths in Ireland every year – that
 is almost one in five deaths. If this public health epidemic is given the political priority it deserves we can achieve our vision of tobacco-free
 Ireland by 2025. Standardized packaging is another step that could contribute towards achieving
 this goal.”

Australia introduced similar legislation more than two years ago and smoking rates are now at their lowest-ever 
levels. New Zealand and the United Kingdom are also on the way to introducing standardized packaging while France, Finland and Norway are considering a similar move.