Children's television personality
"The most important global health issues of 2005 are at opposite ends of the same spectrum. At one end, there are the truly shocking numbers of starving or malnourished children in developing countries. And, at the other end, there is the alarming rise in childhood obesity and a terrible lack of role models who can help promote healthy, balanced lifestyles in the more developed nations.
Increased attention must be given to both feeding children in developing countries and childhood obesity elsewhere in the world. Children must be provided with the food they need to ensure their health today and with the knowledge they need to manage their diet and exercise for their long-term health."
Magnús Scheving is the creative star of the children's series LazyTown. He is a writer, world-class athlete, entrepreneur and producer. He has been the producer and host of popular health-related children’s TV shows as well as producing and acting in other TV productions and commercials.