World health organization

10 facts on gender and tobacco

A billboard cigarette advertisement using gender stereotypes
Garrett L. Mehl

Women are one of the biggest targets of the tobacco industry

The tobacco industry gears richly-funded marketing campaigns towards women through advertisements that draw on gender stereotypes and falsely link tobacco use to concepts of beauty, prestige and freedom. The industry actively targets women because comparatively few women currently use tobacco, and women are increasingly able to afford tobacco.

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