World health organization

10 facts on gender and tobacco

Light or low tar boxes of cigarettes
WHO/M. Gehner

More women than men smoke "light" cigarettes

Marketing strategies lure consumers with misleading categories, such as "light" or "low tar". More women than men smoke "light" cigarettes (63% versus 46%), often in the mistaken belief that "light" means "safer". In fact, “light” smokers often engage in compensatory smoking, inhaling more deeply and more frequently to absorb the desired amount of nicotine.

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