World health organization

10 facts on the global tobacco epidemic

A young woman handing out free samples of tobacco products.
WHO/Jim Holmes

Over 80% of tobacco deaths will occur in the developing world

Tragically, the epidemic is shifting towards the developing world, where more than 80% of tobacco-related deaths will occur within a few decades. The shift is caused by a global tobacco industry marketing strategy that targets young people and adults in developing countries. In addition, because most women currently do not use tobacco, the tobacco industry aggressively reaches out to them to tap into this potential new market.

© WHO. All rights reserved.