World health organization

10 facts on the global tobacco epidemic

An example of cigarette package with a graphic warning.
© European Community, 2006

MPOWER policy 4: warning about the dangers of tobacco

Graphic warnings on tobacco product packaging deter tobacco use, yet only 15 countries, representing 6% of the world’s population, mandate pictorial warnings that cover at least 30% of the principal surface area.

More than 40% of the world’s population live in countries that do not prevent the use of misleading and deceptive packaging terms such as “light” and “low-tar” - none of which actually signify any reduction in health risk.

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