World health organization

10 facts on the global tobacco epidemic

Tobacco products displayed in an open air market stall
WHO/Jim Holmes

MPOWER policy 6: raising taxes on tobacco products

Increasing tobacco taxes by 10% generally decreases tobacco consumption by 4% in high-income countries and by about 8% in low- and middle-income countries. A 70% increase in the price of tobacco would prevent up to a quarter of all tobacco-related deaths among today's smokers.

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