Health financing for universal coverage

Financing health promotion

Discussion paper, Number 4/2007

World Health Organization

Publication details

Number of pages: 25
Publication date: 2007
Languages: English
WHO reference number: HSS/HSF/DP.07.4



This paper advocates for health promotion in any form as a necessary intervention for improving and maintaining population health. It is considered equally relevant for developed and developing countries, although different countries may want to employ different strategies.

This paper explores how health promotion can be integrated in health system financing schemes. The analysis departs from the health systems financing framework and is based on the health financing functions: revenue collection, pooling and purchasing. Examples from different countries are presented to illustrate a number of innovative financing options for health promotion.

Countries that aim to achieve universal access to cost effective programs of this kind are recommended to exert efforts in securing adequate funds for health promotion. Furthermore, they are advised to develop multifaceted financing strategies, including ways to encourage efficient behaviour on the health care market.