Health promotion

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Strategic approaches

WHO's health promotion strategic approaches are:

  • advocating for policy support and investment in the development of health systems and services that support health promotion and risk prevention;
  • fostering health-supportive environments and integrated approaches to public health services;
  • strengthening the sustainable financing and evidence base required for health promotion;
  • increasing the knowledge base for tackling the broad determinants of health.

Organization-wide expected results

WHO has five specific expected results for health promotion activities in the coming years. Increased guidance for integrating health promotion, including ageing and oral health, into health systems and capacity for governance, stewardship, planning and implementation of multisectoral health promotion policies and programmes strengthened at country and regional levels, based on gender-sensitive approaches to promoting health and well-being throughout the life course are some of them.

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