Immunization, Vaccines and Biologicals



Measles and Rubella Initiative

The Measles & Rubella Initiative is global partnership committed to ensuring no child dies from measles or is born with congenital rubella syndrome. Founded originally as the Measles Initiative in 2001, it’s led by the American Red Cross, the United Nations Foundation, the U.S. Centers for Disease Control and Prevention, UNICEF and the World Health Organization.

Since 2001 the Initiative has supported 80 countries to deliver more than 1 billion doses of measles vaccine, helped to raise measles vaccination coverage to 85% globally, and reduced measles deaths by 74%. These efforts have contributed significantly to reduction in child mortality as per Millennium Development Goal 4.

From 2012, the Initiative is combining measles with rubella control and elimination efforts and supports a new 2012-2020 Global Measles & Rubella Strategic Plan.

The Measles & Rubella Initiative works with countries to provide technical and financial support to improve routine immunization, conduct successful measles and rubella campaigns and strengthen surveillance and laboratory networks. The Initiative aims to reduce measles mortality by 95% by 2015 and eliminate measles and rubella in at least five of six World Health Organization regions by 2020.


  • American Red Cross
  • U.S. Centers for Disease Control and Prevention
  • International Federation of Red Cross and Red Crescent Societies
  • United Nations Foundation
  • Measles and Rubella Inititative: 2012 Annual Report
    pdf, 9.41Mb

    The Measles & Rubella Initiative (M&RI) has launched its 2012 annual report. The report describes the global and regional measles and rubella control and elimination goals and milestones, and summarizes progress against the Measles & Rubella Strategic Plan indicators. The report then summarizes global and regional highlights and challenges in 2012. Following this, the report looks systematically at progress and challenges in each of the five strategic areas including population immunity, disease monitoring, outbreak preparedness and response, communication and engagement, and research and development. Next, it briefly examines progress in adherence to the guiding principles including country ownership and sustainability, routine immunization and health system strengthening, equity and linkages to other health interventions. Finally, the report makes conclusions about the actions required to bring the world closer to achieving the global measles and rubella goals, as reconfirmed in the Global Vaccine Action Plan adopted by 194 WHO Member States in May 2012.

Last updated: May 2013