Depression: Let’s talk

World Health Day 2017

Campaign at a glance

World Health Day, celebrated on 7 April every year to mark the anniversary of the founding of the World Health Organization, provides us with a unique opportunity to mobilize action around a specific health topic of concern to people all over the world.

The theme of our 2017 World Health Day campaign is depression.

Depression affects people of all ages, from all walks of life, in all countries. It causes mental anguish and impacts on people’s ability to carry out even the simplest everyday tasks, with sometimes devastating consequences for relationships with family and friends and the ability to earn a living. At worst, depression can lead to suicide, now the second leading cause of death among 15-29-year olds.

Yet, depression can be prevented and treated. A better understanding of what depression is, and how it can be prevented and treated, will help reduce the stigma associated with the condition, and lead to more people seeking help.

What is depression?

Depression is an illness characterized by persistent sadness and a loss of interest in activities that you normally enjoy, accompanied by an inability to carry out daily activities, for at least two weeks. In addition, people with depression normally have several of the following symptoms: a loss of energy; a change in appetite; sleeping more or less; anxiety; reduced concentration; indecisiveness; restlessness; feelings of worthlessness, guilt, or hopelessness; and thoughts of self-harm or suicide.

The slogan

The campaign slogan is: Depression: Let’s talk.

Who we are targeting

Depression can affect anyone. So this campaign is for everyone, whatever your age, sex, or social status. At the World Health Organization, we have chosen to pay particular attention to three groups that are disproportionally affected: adolescents and young adults, women of childbearing age (particularly following childbirth), and older adults (over 60s). Materials targeting these audiences are available in the campaign materials.

Overarching messages

  • Depression is a common mental disorder that affects people of all ages, from all walks of life, in all countries.
  • The risk of becoming depressed is increased by poverty, unemployment, life events such as the death of a loved one or a relationship break-up, physical illness and problems caused by alcohol and drug use.
  • Depression causes mental anguish and can impact on people’s ability to carry out even the simplest everyday tasks, with sometimes devastating consequences for relationships with family and friends.
  • Untreated depression can prevent people from working and participating in family and community life.
  • At worst, depression can lead to suicide.
  • Depression can be effectively prevented and treated. Treatment usually involves either a talking therapy or antidepressant medication or a combination of these.
  • Overcoming the stigma often associated with depression will lead to more people getting help.
  • Talking with people you trust can be a first step towards recovery from depression.

Links to resources: