General management topics: Communication and negotiation
For higher level managers
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The Gender Guide for Health Communication Programmes, Center Publication No. 102
pdf, 502kb
Faria Zaman and Carol Underwood, March 2003, Baltimore: Johns Hopkins Bloomberg School of Public Health / Center for Communication Programs.
Five steps for developing a health communication program: analysis, strategic design, message/materials development, pretesting and production, management, implementing, monitoring and evaluation; questions to identify and address gender issues
(28 pages, pdf 491kb) -
We Are All Negotiators Now: An Introduction to Negotiattion in Community Problem Solving
pdf, 1.26Mb
Xavier de Souza Briggs, 2003, The Community Problem Solving Project
Negotiation or conflict management as a problem solving tool sometimes; elements of competition and conflict can co-exist with cooperation; getting community representatives to be truly representative
(41 pages, pdf 1.23MB) -
Communication for Social Change: An Integrated Model for Measuring the Process and Its Outcomes
Maria Elena Figueroa, D. Lawrence Kincaid, Manju Rani, Gary Lewis, 2002, The Rockefeller Foundation
Communication as dialogue; collective action; social change process; leadership; degree and equity of participation; information equity; social ownership, cohesion and norms
(50 pages, pdf 2.20MB) -
Advocacy Toolkit
Graham Gordon, 2002, Tearfund
Advocacy strategy; chatting and listening; semi-structured interviews; focus groups; community mapping; agreeing priorities; forcefield analysis; timeline; power triangles; "but why?" stakeholder mapping; allies and opponents matrix; risk management; activity schedule; lobbying guidelines; the media; evaluation and learning review
(84 pages, pdf 849kb)
En français: Conseils pratiques pour approcher un plaidoyer
En español: Acciones prácticas en defensoría -
From the Margins to the Mainstream: Putting Public Health in the Spotlight. A Resource for Health Communicators
2003, WHO Regional Office for Europe
Communication, health education, health personnel, mass media, public health, guidelines, smoking , Tuberculosis, suicide, Europe
(19 pages, pdf 249kb)