Management of health programmes:
Health promotion and education
For frontline managers
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A Field Guide to Designing a Health Communication Strategy
Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs, 2003
Changing people’s behaviour; participatory and evidence-based; results-based; one-to-one communication; community based initiatives and a range of media; cost-effective, sustainable flexible to adapt to changing circumstances
(Web page with links to 9 chapters and 4 annexes: click on the underlined heading to get the materials) -
Regional Guidelines for the Development of Healthy Workplaces
1999, WHO Regional Office for the Western Pacific
Advantages of a healthy workplace; guiding principles; the healthy workplace process; building a multidisciplinary and intersectoral partnership; steps in building a healthy workplace initiative; workplace policies; the organizational environment; the physical environment; lifestyles and personal health skills; health services; impact on the external environment; develop networks for healthy workplaces
(65 pages, pdf 200kb) -
The Gender Guide for Health Communication Programmes, Center Publication No. 102.
pdf, 502kb
Faria Zaman and Carol Underwood, March 2003, Baltimore: Johns Hopkins Bloomberg School of Public Health / Center for Communication Programs.
Five steps for developing a health communication program: analysis, strategic design, message/materials development, pretesting and production, management, implementing, monitoring and evaluation; questions to identify and address gender issues
(28 pages, pdf 491kb) -
A Quick Guide to Health Literacy: Fact Sheets, Strategies, Resources
2005, U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion
Health literacy concepts; techniques for improving health literacy through communication, navigation, knowledge-building and advocacy; examples of health literacy best practices; suggestions for addressing health literacy in your organization.
(35 pages, pdf 419kb) -
Going Local: Using Knowledge at the Local Level
Council on Health Research for Development, 2002
How knowledge management is understood and practised in the context of development, with a focus on the access to, and use of, health knowledge at the community level.
(36 pages, pdf 105kb) -
Radio Broadcasting for Health - a decision makers guide
pdf, 533kb
Information and Communication for Development, 2004, UK Department for International Development
Health messages and formats; community radio: opportunities and constraints; public and international radio: opportunities and constraints; radio for social mobilisation; building links for better health broadcasting; radio checklists; popular radio formats
(50 pages)