World Breastfeeding Week
As every year, from 1-7 August 2009 WHO joined the World Alliance for Breastfeeding Action in celebrating World Breastfeeding Week. The theme of World Breastfeeding Week 2009 was "Breastfeeding - a vital emergency response. Are you ready?". It highlighted the need to protect, promote and support breastfeeding in emergencies for infant and young child survival, health and development.
Emergencies – whether caused by conflict or natural disasters – are extraordinary events that can jeopardize the health and survival of large populations. Children are among the most vulnerable groups during emergencies, and small children are the most vulnerable of all, as they face a triple risk of death from diarrhoeal disease, pneumonia and malnutrition.
In all situations, the best way of preventing malnutrition and mortality among infants and young children is to ensure that they start breastfeeding within one hour of birth, breastfeed exclusively until six months of age, and continue breastfeeding with appropriate complementary foods up to two years or beyond.
Unfortunately, a widespread misconception assumes that stress or inadequate nutrition – commonly seen during emergencies – can compromise a mother’s ability to breastfeed successfully. News stories from devastated areas often include reports of mothers who have given birth and are "not producing enough breast milk". During emergencies, unsolicited or uncontrolled donations of breast-milk substitutes may undermine breastfeeding and should be avoided. Instead, the focus should be on active protection and support of breastfeeding by, for example, establishing safe “corners” for mothers and infants, one-to-one counselling and mother-to-mother support.
As part of emergency preparedness, hospitals and other health care services should have trained health workers who can help mothers establish breastfeeding and overcome difficulties. The Baby-Friendly Hospital Initiative and the WHO/UNICEF Breastfeeding Counselling: A training course may be included in emergency preparedness plans. The Infant Feeding in Emergencies Core Group, which involves a range of partners including WHO, has developed Operational Guidance for Emergency Relief Staff and Programme Managers, which provides concise and practical guidance on how to ensure appropriate infant and young child feeding in emergency preparedness and response. The Operational Guidance reflects the WHO Guiding Principles for feeding infants and young children during emergencies, and has integrated the International Code of Marketing of Breast-milk Substitutes to highlight the problem of donations of breast milk substitutes, bottles and teats in emergencies.