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Advertising Guru to call for global regulation of tobacco advertising - Fourth Round of Negotiations on Tobacco Treaty to open in Geneva

15 March 2002

The fourth round of negotiations on the proposed Framework Convention on Tobacco Control (FCTC) will resume in Geneva, Switzerland, from 18-23 March. 191 Member States of the World Health Organization will be meeting to negotiate the world’s first legally enforcable treaty on tobacco control. The treaty is expected to be ready for signature no later than 2003.

Advertizing guru, Mr Oliviero Toscani, world famous for his thought-provoking Benetton campaigns and for his use of advertising as a medium for provoking a debate on issues of social justice, will be addressing the media on tobacco advertising.

During this period, WHO will also be releasing a report on the prospects of using tobacco litigation, and public inquiries into tobacco transnational behavior, as tools to advance public health goals.

WHAT "Towards health with justice": Release of a report on tobacco litigation and public inquiries WHEN: 18 March, 12.00 to 12.30 pm WHERE: Salle 3, CICG WHO: Dr Derek Yach, WHO; and D. Douglas Blanke, William Mitchell College of Law

WHAT: "Through the masters eyes": Toscani on tobacco advertising WHEN: 21 March, 11.30 am to 12.30 pm WHERE: Salle 3, CICG WHO: Oliviero Toscani


The fourth session of the Intergovernmental Negotiating Body will be held at the International Conference Centre, Geneva (CICG), 15 rue de Varembé, 1211 Geneva 20, in Conference Room 1. It will open at 09:30 on Monday, 18 March 2002, and will close no later than Saturday, 23 March 2002.

The Opening Plenary in Room 1 and the press conferences on 18 March and 21 March, both in Salle 3, are open to the media. Cameras for the Opening Session will have to be set up at least 15 minutes before the meeting starts and will have to be confined to the designated area only. Should any additional press conferences be scheduled they will be announced at the CICG as the meeting progresses. All Working Group meetings by Member States will be closed.

Media with a valid United Nations Press accreditation can attend events open to the media as long as they display their Palais press badges on the premises of the CICG. All other media must register at the CICG under the category of General Public. Please bring a valid form of identification along with your passport. Due to increased security, this registration will be valid on a day-to-day basis only.

Non-Palais media are requested to register at the reception desk in the main entrance hall of the CICG. Working hours of the registration desk are:

Saturday 16 March 10:00-16:00Sunday 17 March 10:00-14:00Monday 18 March 07:30-18:00Tuesday to Saturday 19-23 March 08:30-18:00

For more information contact:

Reshma Prakash
Telephone: (+41 22) 791 3443
Fax: (+41 22) 791 4832