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WHO: Stepped up government tax action needed to curb tobacco epidemic

News release

Too few governments levy appropriate levels of tax on cigarettes and other tobacco products. They therefore miss out on a proven, low-cost measure to curb demand for tobacco, save lives and generate funds for stronger health services, according to the "WHO Report on the global tobacco epidemic 2015".

The report focuses on raising taxes on tobacco. Although 33 countries impose taxes that represent more than 75% of the retail price of a packet of cigarettes, many countries have extremely low tax rates. Some have no special tax on tobacco products at all.

“Raising taxes on tobacco products is one of the most effective – and cost-effective – ways to reduce consumption of products that kill, while also generating substantial revenue,” says Dr Margaret Chan, WHO Director-General. “I encourage all governments to look at the evidence, not the industry’s arguments, and adopt one of the best win-win policy options available for health.”

Strategies to support the implementation of demand reduction measures contained within the WHO Framework Convention on Tobacco Control (WHO FCTC), such as the “MPOWER” package, have helped save millions of lives in the past decade. MPOWER was established in 2008 to promote government action on 6 tobacco control strategies – 1 for each letter of the MPOWER acronym – to stamp out the tobacco epidemic, namely to:

  • Monitor tobacco use and prevention policies;
  • Protect people from tobacco smoke;
  • Offer help to quit tobacco use;
  • Warn people about the dangers of tobacco;
  • Enforce bans on tobacco advertising, promotion and sponsorship; and
  • Raise taxes on tobacco.

The main findings of the report, funded by Bloomberg Philanthropies, include the fact that raising taxes is the least implemented MPOWER measure in terms of population coverage, and the one that has seen the least improvement in terms of government action since 2008. However, by 2014, 11 countries had raised taxes so that they represent more than 75% of the retail price of a packet of cigarettes, joining the 22 countries that had similarly high taxes in place in 2008.

Dr Douglas Bettcher, Director of WHO’s Department for the Prevention of Noncommunicable Diseases (NCDs), says higher tobacco taxes and prices are proven methods to reduce consumption and promote quitting the use of tobacco products.

“Evidence from countries such as China and France shows that higher tobacco product prices linked to increased taxes lead to declines in smoking prevalence and tobacco-related harm, such as lung cancer deaths,” says Dr Bettcher.

Dr Vera da Costa e Silva, Head of the WHO FCTC Secretariat, notes that the Convention offers governments policies to curb illicit trade in tobacco products to reduce demand and boost tax revenues from tobacco sales. “Countries should consider implementing the provisions of the Protocol to Eliminate Illicit Trade in Tobacco Products to confront the illegal market,” she adds.

Tobacco taxation could also be a key source of funding for implementing the post-2015 Sustainable Development Goals.

Tobacco-related illness is one of the biggest public health threats the world has ever faced. Approximately 1 person dies from a tobacco-related disease every 6 seconds, equivalent to around 6 million people a year. That is forecast to rise to more than 8 million people a year by 2030, unless strong measures are taken to control the epidemic.

Tobacco use is also one of the 4 main risk factors behind the global epidemic of noncommunicable diseases, primarily cancers, cardiovascular and lung diseases, and diabetes. In 2012, these diseases killed 16 million people prematurely (before the age of 70 years), with more than 80% occurring in low- and middle-income countries.

Note for Editors:

1) Other findings from the 5th "WHO Report on the global tobacco epidemic 2015" include:

  • 40% of the world’s population (2.8 billion people) are covered by at least 1 MPOWER measure at the highest level, more than doubling the number of countries and nearly tripling the number of people covered since 2007;
  • 20% of the world’s population are covered by 2 or more MPOWER measures at the highest level, tripling the number of people to 1.4 billion people since 2007; and
  • 7 countries, including 5 low- and middle-income, have implemented 4 or more MPOWER measures at the highest level, namely Brazil, Islamic Republic of Iran, Madagascar, New Zealand, Panama, Turkey and Uruguay.

2) A research model in China suggests that raising taxes on cigarettes so that they account for 75% of retail prices- up from 40% of the share of price in 2010- would avert nearly 3.5 million deaths that would otherwise be caused by cigarette smoking.

In France, increases in tobacco taxation that began in the 1990s led to a threefold increase in the inflation-adjusted price of cigarettes, and, by 2005, to a halving of cigarette consumption from around six cigarettes per adult per day to three cigarettes per day. Lung cancer rates in France among men aged 35–44 years fell from 1999 onwards.


For more information, please contact:

Fadéla Chaib
Communications Officer
Telephone: +41 22 791 3228
Mobile: +41 79 475 5556
Email: chaibf@who.int

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