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Clarification of erroneous news reports indicating WHO genetic research on hair colour

In response to recent media reports citing an alleged World Health Organization (WHO) study predicting the extinction of the naturally blonde hair gene, WHO wishes to clarify that it has never conducted research on this subject. Nor, to the best of its knowledge, has WHO issued a report predicting that ‘natural blondes are likely to be extinct by 2202’. WHO has no knowledge of how these news reports originated but would like to stress that we have no opinion on the future existence of blondes.

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