Consultation on the public draft of the clarification and guidance on inappropriate promotion of foods for infants and young children
17 - 18 August 2015
Executive Board Room (EB Room)
WHO, led by the Department of Nutrition for Health and Development (NHD), has launched an online consultation on the discussion paper for the "Clarification and guidance on inappropriate promotion of foods for infants and young children". The purpose of this online consultation is to solicit comments on the draft clarification and guidance. These comments will be taken into consideration prior to informal dialogue with civil society and private sector (17 August 2015), and informal consultation with Member States (18 August 2015).
WHO recommends that infants should be exclusively breastfed for the first 6 months of life and thereafter receive nutritionally adequate and safe complementary foods while breastfeeding continues for up to 2 years of age or beyond. However, there is growing concern and evidence that inappropriate promotion of breast milk substitutes and some commercial complementary foods and beverages for infants and young children has been undermining progress in optimal infant and young child feeding.
In response to this concern, in 2010 the WHA urged Member States to end inappropriate promotion of foods for infants and young children, and in 2012 requested the Director-General to provide clarification and guidance on the issue. A Scientific and Technical Advisory Group (STAG), convened by WHO, subsequently defined what constitutes inappropriate promotion of foods for infants and young children.
In May 2014, the WHA further requested the Director-General to complete the work before the end of 2015 for consideration by Member States at the Sixty-ninth World Health Assembly May 2016. The STAG reconvened in June 2015 to draft the Guidance in the form of seven recommendations.
Effects of marketing commercial complementary foods on IYCF
Health effects of commercially - available complementary foods
Report on the regulatory environment
Baby food trends in Brazil and Norway
The comments below are responses to the online consultation and are the views of the individual only and should not be seen as endorsed by WHO.