Nutrition

Guidance on ending the inappropriate promotion of foods for infants and young children

Mandate from the World Health Assembly

In May 2010, in resolution WHA63.23, the Sixty-third World Health Assembly recognized that the promotion of breast-milk substitutes and some commercial foods for infants and young children undermines progress in optimal infant and young child feeding and urged all Member States “to end inappropriate promotion of food for infants and young children”. Two years later, in May 2012, in resolution WHA65.6, the Sixty-fifth World Health Assembly requested the Director-General “to provide clarification and guidance on the inappropriate promotion of foods for infants and young children cited in resolution WHA63.23, taking into consideration the ongoing work of the Codex Alimentarius Commission”.

In response, WHO presented a report to the 67th Assembly in 2014 with clarification of criteria to define inappropriate promotion. The report to the 69th Assembly provides guidance on the inappropriate promotion of foods for infants and young children, as requested.

Goals

The goals of the Guidance on Ending the Inappropriate Promotion of Foods for Infants and Young Children are to protect breastfeeding, prevent obesity and chronic diseases, and to promote a healthy diet. In addition, the Guidance aims to ensure that caregivers receive clear and accurate information on feeding.

World Health Assembly Resolution 69.9

Ending inappropriate promotion of foods for infants and young children
Agenda item 12.1
28 May 2016

World Health Organization Guidance Document

A69/7 Add. 1 - Maternal, infant and young child nutrition - Report by the Secretariat
Guidance on ending the inappropriate promotion of foods for infants and young children
Provisional agenda item 12.1
13 May 2016

Background document

Events

Background documentation for the Consultation on the public draft of the Clarification and guidance on inappropriate promotion foods for infants and young children