Advocacy campaign reaches out to India's Orissa province
Bhubaneswar, India | 23 June 2009- More than 120 participants, including Orissa's Minister of Finance, Minister of Health, and Minister of Information, attended the dissemination workshop of the Deliver Now for Women + Children Advocacy Campaign in Bhubaneswar, India, on 23 June.
The advocacy Campaign, led by the White Ribbon Alliance for Safe Motherhood, India, was carried out over the past 16 months in the eastern state of Orissa, where maternal mortality rates among the highest in India. The Campaign, supported by PMNCH, aimed to generate greater community demand for quality maternal and child health services.
Activities of the Campaign included:
- extensive media engagement;
- advocacy capacity building among more than 300 members of the White Ribbon Alliance; and
- the mobilization of more than 11,000 women who attended a series of public hearings to voice their concerns directly to government officials.
The hearings and media coverage have resulted in a wide range of government resolutions to improve the implementation of Orissa's maternal and child health policies.