Deliver Now for Women + Children

India Deliver Now

Deliver Now Campaign launch - India
Photo: WRA, India

Deliver Now India (DNI), launched in April 2007 in the capital Delhi, and Orissa province, is a collaboration between The Partnership's "Deliver Now" drive and the White Ribbon Alliance, India. The aim is to support community mobilization to increase demand for the delivery of maternal, newborn and child health (MNCH) services in Orissa province

Through a consultative manner with partners in Orissa, an implementation plan has been developed and key activities include:

  • A workshop to identify the main advocacy messages of the campaign, increase advocacy and communications capacity of local civil society and to sensitize local media on MNCH issues;
  • The development of a public and media campaigns aimed to increase demand for MNCH services, which include public rallies, hearings, and media materials produced for local media;
  • A baseline study of the effect of these media and public campaigns;
  • The development and publicizing of a tool to help mothers know their medical rights, or a "checklist of entitlements".