World Breastfeeding Week
1-7 AUGUST 2010
Organizer: World Health Organization and UNICEF
Event dates: 1-7 August 2010
Venue: Global
World Breastfeeding Week is celebrated every year from 1 to 7 August in more than 120 countries to encourage breastfeeding and improve the health of babies around the world.
The theme for World Breastfeeding Week 2010 is "BREASTFEEDING ~ Just 10 Steps! The Baby-Friendly Way". The Ten Steps were first presented in 1989 as the "WHO/UNICEF Joint Statement on the Protection, Promotion and Support of Breastfeeding: The special role of the Maternity Services". The Innocenti Declaration in 1990 called for full implementation of the Ten Steps. Twenty years on, "Baby-Friendly hospitals" in more than 152 countries are implementing the Ten Steps.