Africa Progress Panel launches visual advocacy campaign to save more lives

9 APRIL 2014 | ONLINE

Introduction

The Africa Progress Panel is putting the spotlight on key health issues in Africa and identifying areas where extra investments can make a difference. This month long visual advocacy campaign, will target young African entrepreneurs , professionals and civil society via social media encouraging them to demand more transparency and accountability from their governments and multinational businesses.

Ill health and disease is a source of personal tragedy, and can also be extremely expensive. Treatment sometimes requires costly medicines, and caring for a sick person requires time and effort too. Malaria for example carries a “growth penalty” of up to 1.3 percent in some African countries and over several years, these can add up to substantial differences in GDP.

Conversely, long-term investments in health bring high returns, improving productivity and educational outcomes. The recently released Investment Framework for Women’s and Children’s Health in Africa, which calls for an increase in domestic financing, notes that an average increase in annual per capita spending of US$21-36 over a five year period could – in year five alone: save the lives of 3.1 million Africans; prevent between 3.8 and 5.1 million children from stunting; and yield economic benefits of as much as US$100 billion.

Africa is a continent with impressive natural resource wealth. According to last year’s Africa Progress report, if the continent’s oil, gas, and mining sectors can be properly managed, then this should create more revenue that government can and should use to spend on social sectors such as health.

Save more lives, the time to act is now campaign

The campaign concept is to push out a series of health-related messages via social media highlighting the problems as well as the solutions and urging African civil society to demand immediate action to save more lives.

A series of infographics are available here to download and you are encouraged to share via social media and get the message out that to save more lives, the time to act is now.

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