Mabrouk! Initiative - Egypt
Publisher/Organizer: Communication for Healthy Living, Ministry of Health and Population, Egypt, United States Agency for International Development, the Johns Hopkins University Center for Communication Programs , Save the Children, Egypt
Publication date: 2004
The Mabrouk!("Congratulations!") Initiative was designed to raise awareness and discussion among young married couples in Egypt around pre-marital/newlywed counselling, antenatal care, safe delivery, postpartum care (maternal and child health and family planning), and infant health, and to create sustainable social change related to health practices across the stages of family life. Part of the Communication for Healthy Living (CHL) project, the Mabrouk! Initiative combined a multimedia campaign with interpersonal and community empowerment approaches to reinforce programme effects.