Clinical social franchising: An Annual Compendium of Programs
Innovations in developing country health care delivery through social franchises
Publisher/Organizer: The Global Health Group - University of California, San Francisco
Publication date: 2009
Number of pages: 96
“Social franchising is argued to be a way of rapidly scaling up clinical health interventions in developing countries. Building upon existing expertise in poor and isolated communities, social franchising organisations engage private medical practitioners to add new services to the range of services they already offer.
Specific examples are provided, such as the Confiance programme in the Democratic Republic of the Congo that provides a toll-free hotline for answering family planning-related questions and making referrals. It is reported to have been effective in addressing family planning concerns raised by men.
This paper argues that standardisation, quality monitoring and scalability make social franchising one platform for the expansion and improvement of a wide range of medical services.”