Sexual and reproductive health

Supporting pregnant women and new mothers in South Africa

Cell-Life’s MAMA SMS


WHO, mHealth Alliance

Front cover

Publication details

Number of pages: 2
Publication date: 2013
Languages: English
WHO reference number: WHO/RHR/13.13



The MAMA SMS service is an evidence-based free messaging service that extends the support provided at health facilities, providing pregnancy, postnatal and baby care information to women. The service aims to help keep women healthy throughout their pregnancies and to encourage HIV testing and adherence to Prevention of mother-to-child transmission of HIV (PMTCT) programmes.