General information on risk communication
Risk communication refers to the exchange of real-time information, advice and opinions between experts and people facing threats to their health, economic or social well-being. The ultimate purpose of risk communication is to enable people at risk to take informed decisions to protect themselves and their loved ones. Risk communication uses many communications techniques ranging from media and social media communications, mass communications and community engagement. It requires a sound understanding of people’s perceptions, concerns and beliefs as well as their knowledge and practices. It also requires the early identification and management of rumours, misinformation and other challenges.
On this page you will find general information about risk communications and examples of WHO’s role in communication during emergencies.
- Frequently Asked Questions
21st century challenges and opportunities for risk communication
An introduction to risk communication
UN Special: Communicating with Ebola-affected communities