Estonia

Bicycle helmet campaign
7 May-4 June 2011, Estonian Road Administration

The target group is children in the age of 10-15. For disseminating of the message it is used radio, television, internet and open space media. This campaign is carried out in cooperation with local communities, Estonian Police and Border Guard Board and Motor Vehicle Registration Centre. It was also created a special website for this campaign - www.kiiver.ee

Contact: Kerstin Siim
Tel: +372 611 9310
Email: kerstin.siim@mnt.ee

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