Lithuania

International Exhibition for automobiles, transportation and logistic "ALT 2011", Vilnius. Lithuania
6-8 May 2011, The association of Lithuanian automobilists (LAS)

One of the biggest exhibition for automobiles will be held almost at the time of official "Decade of Action..." launching so we decided to participate at the exhibition where the main target group - drivers could be found. The main aim of the participation - road safety advocacy, information about the "Decade of Action...", yellow tag - symbol of the campaign promotion to Lithuanian public. We are planning to have a stand 35 sq.m, brochures about the "Decade of Action....",posters "Together we can save millions of lives"on walls, big yellow tag, stickers (yellow tag)to distribute...crash tests on TV. Communication before and after the event: websites, press. This is our initial plan. Also we have an idea and hope it will be implemented - to exhibit a broken automobile - to remind public about safety, about consequences of unsafe behaviour on roads.

Contact: Egle Kesteniene
Tel: +370 5 210 44 44
Email: info@las.lt

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