South Africa

Make Roads Safe - Decade of Action in South Africa
11 May 2011, Road Traffic Management Corporation - South Africa

The event starts with formal media briefing by the President of SA and the Minister of Transport at the State building. The entourage will then move to one of the FIFA Soccer Stadium where all the stakeholders, community members will be present. 15000 school children will be at the stadium branded in Tag designed T-shirts as special guests marking the 15000 lives lost on South African roads. The plan is to have the Arch Bishop Tutu and our former State President, Mr Mandela sending messages of hope to the victims and appeal to the motorists to make roads safe in SA. After the safety demonstrations by our country's Road Safety Practitioners at the stadium we will have the high-profile artists singing a SA dedicated song to road safety (which will be a road safety jingle played in SA Radios post the launch) then we have a special law enforcement parade fully represented by the country's traffic authorities who will be wearing yellow caps with a Tag badge in the front of the cap. Traffic Officers will disperse to the high accident roads/hazardous locations and distribute the Decade info with Tags across the country in the afternoon of the 11 May. Road Safety Practitioners will end the day distributing the Tag at all the Toll Gates on national roads across the country. Finally, in the evening of 11 May we plan to have the Table Mountain lit in yellow and all other State buildings across the country to be laser lit in yellow Tag-shape lights.

Contact: Thandi Moya
Tel: +27716803445