Israel

Long Short Walk
6-12 May 2013, MEMSI

EDUCATION FOR PEDESTRIAN SAFETY IN KINDERGARTENS, SCHOOLS AND THE ARMY. WITH SHIRTS, WORKING BOOKS AND FRONTAL LECTURER IN MUNICIPALITIES.

Contact: Anat FRANK SALAMI
Tel: +972 3-5641103
Email: MEMSI@MEMSI.CO.IL

TV Educational campaign about pedestrian injuries related vehicle speed
6-10 May 2013, Israel National Center for Trauma and Emergency Medicine Research and the Israel National Road Safety Authority

The goal of the campaign is to bring public awareness to the fact that speed predicts the severity of pedestrian injuries. The campaign uses the message: " Life depends on your speed- don't shatter it." The motif of a pedestrian made of glass, metaphorically illustrates the fragility and transparency of the pedestrian when he steps on to the road. The campaign symbolizes the physical gap between the car racing towards the pedestrian and the injury it inflicts.

Contact: Maya Siman-Tov
Tel: +972-3-5303926
Email: mayasi@gertner.health.gov.il

Share