"Cool people wear helmets! 2007"
23 April - 20 May 2007 — Nationwide, Estonia

To minimize the number of head injuries occurring if one rides bicycle without wearing the helmet (by advocating the use of helmets explaining their protective nature). Focus is on children at the age of 10-12 years; also younger and older kids and their parents are part of the target group. Includes mass media campaign: TV, radio, outdoor, indoor, print and the events in Tallinn (capital) and in the other cities.

Contact: Toomas Ernits, Estonian National road Administration
Telephone: +373 6119323, Fax: +372 6119360
Web site: