Finnish Road Safety Week
23 April 2007 — Nationwide, Finland, Finland

Finnish Road Safety Week 23 - 29 April 2007 - Nationwide, Finland The Road Safety Week in Finland will be launched nationally with a four-week media campaign in television, radio and the Internet. Aim is to strengthen an already existing "Attitude problem" - campaign that has been running for three previous spring seasons. Themes of this year's campaign are speeding and seatbelt use. Campaign is targeted at young road users between the ages of 15-24 years who account for 1/3 of traffic accidents in Finland. Campaign has a participatory element in form of a design competition to accessorize your own seatbelt. The idea in the competition is to increase awareness through problem solving. The goals of the activities are to create publicity and discussion in media and public sphere; increase the target group's consciousness of speeding and seatbelt significance; and affect target group's attitudes in order to decrease speeding and increase seatbelt use. Campaign is a co-operative effort between seven traffic safety actors in Finland.

Contact: Annina Brandt, Liikenneturva - Central organisation for traffic safety in Finland
Telephone: +358 207282300, Fax: +358 207282303
Web site: