Bloomberg Initiative to reduce tobacco
The Bloomberg Initiative to reduce tobacco use was launched in 2006. Funded by Bloomberg Philanthropies, the initiative seeks to strengthen tobacco control efforts to reduce the toll of tobacco in low- and middle-income countries, by implementing proven tobacco control policies, such as creating smoke-free public places, banning tobacco advertising, increasing taxes on tobacco products, and raising public awareness about the dangers associated to tobacco use. Jointly with its partners in the initiative, WHO works with countries for the implementation of the best buy and good buy measures to reduce tobacco use. Known as MPOWER, this package of six measures was launched by the WHO in 2008 to support scale up of specific provisions of the WHO FCTC on the ground. Supported by partners at all levels and rigorously tracked, MPOWER helps countries design and carry out policy, particularly in developing countries where the tobacco industry actively seeks new markets.
The WHO Framework Convention on Tobacco Control (WHO FCTC) and its guidelines provide the foundation for countries to implement and manage tobacco control. To help make this a reality, WHO introduced the MPOWER measures. These measures are intended to assist in the country-level implementation of effective interventions to reduce the demand for tobacco, contained in the WHO FCTC.
Work of WHO with countries as part of the Bloomberg Initiative
The Bloomberg Initiative to reduce tobacco use is funding activities to promote freedom from smoking and reduce tobacco use in low- and middle-income countries, with special emphasis in Bangladesh, China, India, Indonesia, Russian Federation but also in other high-burden countries such as Brazil, Egypt, Mexico, Pakistan, Philippines, Poland, Thailand, Turkey, Ukraine, Vietnam.
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