Partners and roles in the Bloomberg Initiative
Five key partner organizations will implement the Bloomberg Initiative, building national capacity, coordinating activities and providing grants to other organizations, mostly at country level, to promote freedom from smoking.
- Campaign for Tobacco-Free Kids Grants management and advocacy/legal assistance. Their role will be to support advocates’ efforts to educate communities about the harms of tobacco. A Global Resource Center on Freedom From Tobacco will be established to provide accurate public information on tobacco use and effective tobacco control interventions and to assist advocates around the world with resources and technical assistance to achieve policy change.
- Centers for Disease Control and Prevention (CDC) Foundation Monitoring/surveillance. The CDC Foundation will work with partners around the world, particularly with the World Health Organization, and in high-burden countries, to establish systematic, standardized global surveillance and monitoring of the tobacco epidemic.
- Johns Hopkins Bloomberg School of Public Health Education/training. The Johns Hopkins Bloomberg School of Public Health will refine and optimize tobacco control programs to help smokers stop and prevent children from starting. It will do that by developing training resource materials, creating a cross-country network of economists and providing technical consultation. The School will also expand its work in China.
- World Health Organization - Tobacco Free Initiative (WHO/TFI) Coordination mechanism at country level. WHO/TFI will expand the public-sector support and guidance it already provides to help governments around the world develop national tobacco control plans, pass and enforce key laws and implement effective policies and tobacco control measures. WHO will also be responsible for technical/legal assistance and collaboration with CDC on surveillance and monitoring.
- World Lung Foundation (WLF) Grants management, global clearing house for tobacco ads. WLF will provide technical/financial monitoring for the grants mechanism. In key countries, it will establish a global clearinghouse of tobacco ads for anti-tobacco health education.