Tobacco Free Initiative (TFI)

WHO to use the documentary titled “Addiction Incorporated” in its Global Fight Against Tobacco

Geneva, Switzerland – “Addiction Incorporated” is a documentary on the series of events which led to the first-ever USA federal regulation of the tobacco industry. It begins with research scientist Victor DeNoble’s discovery of a new compound that was used to increase the addictiveness of cigarettes. Manufacturers thereafter altered the formulation of cigarettes to enhance smokers’ chronic addiction to these products.

DeNoble’s testimony before the USA Congress was the catalyst for two major events in USA tobacco control. First, the multi-billion Master Settlement Agreement was executed between several states and the major tobacco companies. Then, the Family Smoking Prevention and Tobacco Control Act, a comprehensive tobacco control law, was enacted in 2009.

Permission to use this documentary, directed by Charles Evans Jr, was granted by the Adrienne Jules Foundation, a non-profit organization dedicated to eradicating health disparity. Elimination of health disparity is the main thrust of the 3rd Sustainable Development Goal “to ensure healthy lives and promote well-being for all at all ages”, and the Foundation is working towards that goal through its various public education campaigns.

“The goal of our educational program is to reach youth, amplify knowledge, and effect public policies wherever people smoke”

Dr Douglas Bettcher, Director of WHO’s Prevention of Noncommunicable Diseases Department

“This film will be a unique tool in our efforts around the world.” The WHO Tobacco Free Initiative believes that this documentary will effectively inform audiences about addictive ingredients in cigarettes and tobacco industry strategies dedicated to keeping their consumers addicted.

“Addiction Incorporated” will be used as an educational tool for the WHO Tobacco Free Initiative’s trainings and workshops for Member States and partners. As the directing and coordinating authority on international health, WHO is a global leader in the push-back against the tobacco industry’s efforts to lure future generations into being addicted to tobacco products.

Interested organizations or groups who wish to use “Addiction Incorporated” as part of their own educational training programs may write to WHO at tfi@who.int to request for a copy of the documentary.