Tobacco Free Initiative (TFI)

Gender and tobacco

Incorporate gender into tobacco control measures

WHO recommends that the following minimum measures be taken

  • Make tobacco products less affordable by raising prices through tobacco tax measures and apply the revenue raised to specific tobacco control activities benefiting women, young people and disadvantaged groups.
  • Enact and enforce legislation requiring all indoor workplaces and public places to be 100% smoke-free environments. Gender-sensitive education efforts must empower individuals to claim smoke-free environments.
  • Enforce a comprehensive ban on advertising, promotion and sponsorship to protect males and females of all ages from being targeted by the tobacco industry.
  • Implement large, visible and regularly changing health warnings and messages on tobacco product packages. Specific textual and pictorial health warnings for men and for women should reflect sex and gendered effects and patterns of tobacco uptake and cessation.
  • Increase availability and access to treatment services for tobacco dependence and train health professionals in these services to take into account sex and gender specificities when treating tobacco dependence.
  • Use gendered education and communication approaches to increase public awareness and support for approval and enforcement of effective tobacco control policies.