10 July 2013 -- WHO launches the WHO report on the global tobacco epidemic, 2013, the fourth in a series of periodic reports about the extent and character of the tobacco epidemic and measures to stop it.The report presents the latest global and country data on the prevalence of tobacco use and on the impact of demand-reduction measures known by their acronym MPOWER. The report will have a particular focus on enforcing bans on tobacco advertising, promotion and sponsorship.
This report is the third in a series of WHO reports on the status of global tobacco control policy implementation.All data on the level of countries’ achievement for the six MPOWER measures have been updated through 2010, and additional data have been collected on warning the public about the dangers of tobacco.
The report is the second in a series that tracks the status of the tobacco epidemic and the impact of the interventions that are being implemented to stop it.
This landmark new report presents the first comprehensive worldwide analysis of tobacco use and control efforts. It provides countries with a roadmap to reverse the devastating global tobacco epidemic that could kill up to one billion people by the end of this century.