Tobacco Free Initiative (TFI)

Enforce bans on tobacco advertising, promotion and sponsorship


Each year, the tobacco industry spends tens of billions of dollars to market it products. Using increasing sophisticated and covert forms of tobacco advertising, promotion and sponsorship (TAPS), the tobacco industry links its products with success, fun and glamour. The results are devastating for public health, with new users, particularly youths and women, ultimately lured into a lifetime of addiction. In many countries, tobacco is promoted wherever youths can be easily accessed such as in the movies, on the Internet, in fashion magazines and at music and sports events. TAPS also help to reassure current smokers and create a climate where smoking is seen as normal social behaviour. In countries around the world, the many forms of TAPS create an illusion that tobacco is just an ordinary consumer product, rather than a deadly product that kills up to half of its regular users when consumed exactly as the manufacturer intends.

TAPS increase smoking initiation among youths, and even brief exposure to can influence adolescents. The more aware and appreciative young people are of tobacco advertising, the more likely they are to smoke or say they intend to.