Tobacco Free Initiative (TFI)

Enforce bans on tobacco advertising, promotion and sponsorship


Solution

Enact and enforce a comprehensive ban on all forms of TAPS according to Article 13 of the WHO Framework Convention on Tobacco Control and its guidelines.

What should be included in a comprehensive ban on TAPS?

The WHO FCTC (Article 1) provides a very broad definition of TAPS.

Tobacco advertising and promotion means “any form of commercial communication, recommendation or action with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly”.

Tobacco sponsorship means “any form of contribution to any event, activity or individual with the aim, effect or likely effect of promoting a tobacco product or tobacco use either directly or indirectly”.

Therefore, it is important that enforceable measures be put into place to ban not only the traditional forms of direct advertising through media such as television, radio, print publications and billboards. There is also a need to ensure that indirect forms of TAPS, such as brand stretching, point of sale display of product and tobacco industry-sponsored CSR (corporate social responsibility) programmes, are also addressed. The WHO FCTC's Article 13 guidelines include an Annex with an indicative (non-exhaustive) list of forms of tobacco advertising, promotion and sponsorship within the terms of the WHO FCTC.

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